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Choose Conversation and Community

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We’re closing in on the second edition of my book being released and available! I’m super excited about it. I can’t stop thinking about it. On the way back from the O’Reilly Open Source Convention, I started doodling in a new notebook when all “items with an on/off switch” had to be off, and came up with this diagram for what the social web means to me.

The terms social relevance, social networking, and social media, as a triad for explaining the social web became very clear to me after reading this rather complex title: Enterprise Social Technology: Helping organizations harness the power of Social Media Social Networking Social Relevance by Scott Klososky.

Social Web

You see, these three social powers offer us content folks an entry to the strategic playing field of the social web.

What I realized is that there’s a stream of conversation and community throughout all these social threads. I hope that the second edition of my book connects these threads with more clarity than ever. I hope the long title doesn’t prevent you from tweeting about it. And I hope we all can relate our stories to each other to keep learning about the social web and growing our field’s influence on it. Let’s choose conversation and community as a strategic benefit to all our documentation efforts.


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